Best Practices for Email Deliverability
Because the retargeting email lists are not created from traditional opt-in behavior, we need to be extra careful to ensure our emails are delivered. Email Service Providers (ESP’s) are watching emails and deciding which ones are authentic and should be delivered, and which ones are scams or phishing, which they don’t want to deliver. The […]
Why You Should Skip HTML Email Marketing for your Retargeting Campaigns
Email marketing is a direct line to your customers, but overloading your emails with links and HTML can backfire. Here’s why sticking to plain text might be your best move. Avoiding Spam Filters Emails packed with links and complex HTML are more likely to get snagged by spam filters. These filters are designed to protect […]
