These advertisers made huge returns, so could you!
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Cafe Mezzanotte is a mid-range upscale Italian restaurant in Baltimore, MD with a menu item average price of $22.
Their 8-month campaign, with a cost of $8k ad spend plus $5k in gift certificates, achieved a net revenue of $28,000!
They also saw larger parties and an average check of $96 which is above their typical average.
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Greenmount Station is a family-style restaurant located in historic Hampstead, MD. They serve all-American food in a sports-themed atmosphere with a price range of $7-$23
Their 2-month campaign, with a cost of $3,915 (ad spend plus gift certificates), achieved a net revenue of $7,774.75! They served 205 tables, 498 guests, and had an average check of $52.93.
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CARDS REDEEMED
Mellow mushroom did a 3-month campaign. With a cost of $4650 (ad spend plus gift certificates), they received a gross revenue of $8,819.
They saw 172 total birthday cards redeemed (12.7% redemption rate ) and an average check of $36.29.
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Mancini’s has been advertising with us for 18 consecutive months. We measured 4 months of activity and found that a $3,885 investment (ad spend plus gift certificates) returned $14,493 in gross revenue.
They were skeptical to start but quickly saw the incredible performance and increased their order from 400 to 600 cards per month. Being in a crowded beach town, restaurants do not typically advertise much. Mancini’s has seen plenty of new people as well even though they have been in the same location for nearly 30 years!
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Happy Joe’s began a 6-month multi-location test and have continued beyond the test and have added more locations.
They have seen 3,698 Birthday cards – a 12% to 14% response each month!
Their gross revenue across multiple stores over the 7 months was $128,129.03 and net revenue was $90,049.03.
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Uncle’s Hawaiian Grindz is a full service casual dining restaurant and bar serving up food, drink and aloha!
During their 8-month birthday campaign, they mailed 500 cards each month. Their total spend of $4,300 (ad spend plus cost of offer) resulted in $18,000 net revenue.
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COST PER LEAD
Tags: postcard marketing, neighborhood targeting, ROAS, return on ad spend, hyper-local, restaurant marketing
To be determined
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Tags: postcard marketing, new mover targeting, ROAS, return on ad spend, hyper-local, restaurant marketing
This Outback franchise is location in Dover, DE, near a military base and a college campus. They chose to implement a targeted New Mover campaign to capitalize on the moving activity in their area.
For their 4-month test they mailed 1,000 cards per month. They generated $16,557.14 in revenue, and after the cost of the campaign and the gift certificate included in the campaign, their net revenue was $7,847.14. They are pleased with the results and are continuing their campaign.
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In May ’22 Tevis Propane mailed 6,300 cards to a select demographic.
The campaign generated $55,000 in revenue. They were so pleased with the results from their targeted campaign they have continued and increased their ad spend.
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How many potential customers near you celebrate their birthday next month?
