Did you know advertising is tax deductible?
Marketing is a key factor to starting and growing your business. The question is, how affordable is it really? As a way of helping businesses generate and maintain customers, the government allows you to deduct marketing and advertising expenses. They are qualified as an ordinary, reasonable, and necessary tax deduction. Some categories within this valuable […]
Emotional Effects of Advertising
Advertising, by nature, is designed to evoke a feeling of emotion within the viewer, which often turns to persuasion. The emotional response to an ad has far greater influence on a consumer’s intent to buy a product than even the ad’s content does. In fact, ads with emotional pull have a 33% success rate. Understanding what […]
Special Occasion Experts – What This Means, and How to Celebrate It
At Celebration Marketing, we like to think of ourselves as the Special Occasion Experts. People love being remembered on their special day, and in moments of celebration, we often take a step back from our mundane daily lives to be more mindful. According to social psychology Fred Bryant, when we stop to appreciate the good moments, […]
What is barcode tracking and how does it work?
Barcode tracking is an easy and cost-effective way for businesses to manage and track their physical assets. Daily, more than 5 billion barcodes are scanned. Barcodes have become an inexpensive replacement for time-consuming manual tracking methods and offer increased accuracy, reduced errors, a simplified record, and lower costs. History of the barcode For centuries, businesses […]
5 ways advertising by mail is beneficial
Are you hesitant to invest in a direct mail campaign for your business? Here are five reasons that might change your mind and will have you signing up to advertise your business with direct mail by the end of the post. Direct mail has a high response rate Direct mail has a great response rate […]
How to Determine and Reach your Target Audience
One of the most important challenges you face as a marketer is how to reach your target audience effectively. You’re wasting your time, potential, and money by marketing your products or business to the wrong group of people, so determining and reaching your target audience should be at the top of your priority list. Once […]
Snail Mail – Myth or Fact?
The phrase “Snail Mail”, or “smail” for short, was created in reference to mail carried by the traditional postal service. The first recorded use of the phrase was in a 1942 article in the Lowell Sun. The term is self-explanatory; often the traditional postal service can take time to deliver from the sender to the receiver, […]