One of the most important challenges you face as a marketer is how to reach your target audience effectively. You’re wasting your time, potential, and money by marketing your products or business to the wrong group of people, so determining and reaching your target audience should be at the top of your priority list.
Once you have a better picture of who your audience is, this information will define every marketing plan and strategy your brand implements in the future.
Defining Your Target Audience
Client insights begin with considering the demographics of your audience. Demographics and identifiers to consider are age, gender, location, income, education level, profession, marital status, and hobbies.
Most brands and companies create a consumer persona, which is a depiction of your ideal buyer based on market research and actual data about your current consumers. It is the embodiment of consumer demographics, behavior patterns, motivations, and objectives. Now that you know what the ideal consumer looks like, you can shape your content and advertising to fit the desires of your target audience.
Creating Relevant Content
Once you have a picture of what your consumer is, you can provide them with useful and relevant content that is of interest to them. Ways to do this is to address their questions and concerns about your brand, engage in trends, and tell stories that explain how your product would improve their life.
Content marketing can help generate leads and new customers, and common methods include social media marketing, informational blog posts and articles, and video marketing. Video marketing is highly engaging and interactive, and 86% of businesses use video as a marketing tool. Another way to get your content across to the consumer is creative advertising.
By using target advertising, you are much more likely to reach your target audience. Social media ads provide advanced targeting options, such as being based on demographics, location, and interests of the audience. The more relevant the ad is to your consumer, the higher clickthrough rate you will have, which is a good indication that users find your ads helpful and fitting for what they are looking for.
Using analytics is a good way to know how effective your advertising is, and can be used to track consumer behavior, differentiate regional preferences, and find patterns to optimize future advertising campaigns that are individually suited for your ideal target audience.
Through custom mailing lists, we at Celebration Marketing can target geographic radius or specific demographics to find your ideal customer and target audience. We also track the results based on who redeems our gift, and from there we adjust future mailings to improve performance on your direct mail campaign. Contact us to get started today!