How many potential customers near you celebrate their birthday next month?

Why You Should Skip HTML Email Marketing for your Retargeting Campaigns

Email marketing is a direct line to your customers, but overloading your emails with links and HTML can backfire. Here’s why sticking to plain text might be your best move.


Avoiding Spam Filters

Emails packed with links and complex HTML are more likely to get snagged by spam filters. These filters are designed to protect inboxes from junk mail, and they often flag emails with excessive links or intricate HTML. Keeping your emails simple boosts the chances they’ll actually reach your audience.


Clear and Focused Messages

Text-only emails cut out the clutter. Without flashy images or multiple links, your main message stands out. This clarity is crucial, especially since people’s attention spans are short. A straightforward, easy-to-read email is more likely to engage your readers.



A large number of people read emails on their phones. HTML-heavy emails can look messy or be hard to navigate on smaller screens. Plain text emails, on the other hand, are universally compatible and ensure a seamless experience across all devices.



Plain text emails feel more personal, like a message from a friend. This can enhance the connection between you and your audience. Without the polished veneer of HTML, your emails can come across as more genuine and trustworthy.


PRO TIP: Tracking Opens will automatically convert your emails to html, so you’re better off tracking responses instead of opens.


Avoid Technical Glitches

HTML emails can suffer from rendering issues. Different email clients may display them differently, leading to broken images or misaligned text. Plain text emails avoid these problems, ensuring your message is delivered as intended.


Faster Load Times

HTML emails can slow download times, especially if they include large images. This can be frustrating for recipients, particularly those with slower internet connections. Plain text emails load quickly, providing a smoother experience.


Enhanced Security

Emails with links can be risky. Phishing scams often use links to trick people into giving up sensitive information. Even legitimate links can make recipients wary. Plain text emails reduce these concerns by avoiding clickable links, making your emails feel safer.


At Celebration Marketing, our email campaigns adhere to these best practices to ensure highest conversion rates of your website visitors. Want to learn more? Contact us to get started.

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How many potential customers near you celebrate their birthday next month?