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Did you know advertising is tax deductible?
Marketing is a key factor to starting and growing your business. The question is, how affordable is it really? As a way of helping businesses generate and maintain customers, the government allows you to deduct marketing and advertising expenses. They are qualified as an ordinary, reasonable, and necessary tax deduction. Some categories within this valuable […]
Emotional Effects of Advertising
Advertising, by nature, is designed to evoke a feeling of emotion within the viewer, which often turns to persuasion. The emotional response to an ad has far greater influence on a consumer’s intent to buy a product than even the ad’s content does. In fact, ads with emotional pull have a 33% success rate. Understanding what […]
Special Occasion Experts – What This Means, and How to Celebrate It
At Celebration Marketing, we like to think of ourselves as the Special Occasion Experts. People love being remembered on their special day, and in moments of celebration, we often take a step back from our mundane daily lives to be more mindful. According to social psychology Fred Bryant, when we stop to appreciate the good moments, […]
